Feisty French watch campaign parades bite-sized versions of top UK models

26 February 2015 - 02:27 By Olivia Lidbury, ©The Daily Telegraph
subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now
COVERGIRLS: Kate Moss and Cara Delevingne have mini-me lookalikes peddling their faces
COVERGIRLS: Kate Moss and Cara Delevingne have mini-me lookalikes peddling their faces
Image: MIKE MARSLAND/WIREIMAGE

Cara Delevingne is rumoured to be desperate to give up her modelling career to focus on acting, and we think we may have found someone to fill her bushy-browed boots.

Step forward Harley Chapman, aged 10, who looks remarkably like the modelling sensation and who takes on Delevingne's Burberry role (alongside 12-year-old Maya Koski-Wood, as Kate Moss) in a riff of the models' recent My Burberry fragrance campaign.

Chapman, who has modelled for Massimo Dutti, Primark, Clarks and Tammy Girl, is often told she's the spitting image of 22-year-old model-of-the-moment Delevingne.

"If I can be half as successful in my career, I'll be really happy," she said.

French watch brand Withings came up with the savvy stunt to launch its new Activité Pop watch - the little sister style of its Activité model - which is a rather clever bit of wearable technology that tracks its wearer's running distance and number of steps taken, and sleep cycle. It also has a vibrating alarm function and Bluetooth connectivity.

The company's Julien De Preaumont said: "The Activité Pop is the next generation of wearables, empowering people to track their health. We thought we'd have a bit of fun by recreating junior versions of iconic fashion shots. The upcoming generation will now be both connected and fashionable."

subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now