Braamfontein, the inner-city haven of all things creative in Johannesburg, just got a little cooler this week as Anatomy, a new mecca for street culture, was unveiled. It is not to be confused with the furniture and design store in 44 Stanley, for, instead of sofas and expensive ceramics, this Anatomy is home to Nike, Adidas Originals, Converse, Stussy, Vans OTW, Hershel Supply, Casio G-Shock, New Era, Puma, New Balance and Saucony brands.You'd think that the last thing Braamfontein needs is another street-apparel store According to Nicholas Christowitz, co-founder and director of Bread, the creative hands behind the space, you'd be wrong."In any big city there should be choice and we believe there's space for everyone."Anatomy has made an effort not to poach brands and products from surrounding stores where possible."That said, ultimately the biggest difference is that Anatomy is less of just a shop and more of a space to start creating and building a community around sneakers and street culture," Christowitz says.Bread helps brands reach new markets (specifically the youth market) in South Africa.Ultimately, Anatomy is about the rows and rows of sneakers that line the shop walls. Every exclusive, limited edition and capsule line imaginable is squashed into 100m² to fulfil the wildest dreams of any sneaker head .Rare editions include the Liberty x Nike 2015 summer Merlin collection, which is an Anatomy store exclusive.Anatomy is at 73 Juta Street, Braamfontein..