Face It: It's no longer hip to be a hipster

18 June 2015 - 02:01 By Yolisa Mkele

During the age of the hipster, cultivating a big beard made you only slightly less cool than if you owned a Thriller jacket circa Michael Jackson's famous eighties video. The more you got the bottom of your face to look like you glued a recently dry-cleaned raccoon to it, the more likely you were to attract the opposite sex and win life.Unfortunately, the age of the beard is coming to an end.Speaking to Mashable.com, fashion blogger, model and Instagram celebrity Joel Alexander said: "The big beard trend is over and done with."The super beard's cause of death is not because people got tired of accidentally tasting last week's salmon, but rather a result of the rise of the "Yuccie" - the Young Urban Creatives - the next step in hipster evolution.The Yuccies raison d'être is simple. Hipsterdom has become too mainstream. When everyone has a beard, pretends to read French literature and drinks organic beer then being a hipster loses its coolness.You've probably met a Yuccie before. They are those entrepreneurial types who want to be creative and still make money. So they run vegan cold meat shops and investment firms based on the principles of shamanism.At first sight then they seem indistinguishable from other hipsters, but as David Infante explained to Mashable.com, that is not the case."Hipsters don't line up culturally with what Yuccies stand for. To use myself as an example, I have no tattoos: my basic, twirled moustache, like the rest of me, wouldn't have rated in the heady days of hipsterism. Hipsters themselves might have scorned me as a yuppie," he said.From a style perspective this means that it's time to throw away your Ramones T-shirt and trim the beard.You will know you are a Yuccie if you avoid visible tattoos because of their career implications, wear your Babatunde pith helmet with a Hugo Boss suit, and keep your beard short or cut it off completely lest you be mistaken for a lumberjack, or even worse, a hipster.You are a Yuccie if ...You don't like gentrification in theory; but love artisanal donuts in practice.You don't have a job per se, just a passion that makes you some money, but more importantly, that makes you happy.In your spare time you work on your personal brand, but you'd never admit it.Your style is steampunk goth complete with twirled moustache.You drink artisanal beer and gin with home-made tonic, but you hate yourself for it.The words ''totes" and ''hon" are used in your vocab fauxronically.You shorten ''social media" to ''social", as in, ''I can't wait to get to know your personal brand on social".You used to be "in banking" and occasionally still pronounce finance "fuh-nontz".You have thousands of Instagram followers, but almost no Twitter followers.Source: businessinsider.com..

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