Let's Revolt: Urban edge to tale of two cities

25 June 2015 - 02:20 By Rea Khoabane

Los Angeles has a glitzy edge and Johannesburg is characterised by urban energy and hustle. A new fashion label, Revolt Clothing, reflects the combination of the style of these cities. Creator of the brand Luyanda Sithole was born in Pennsylvania in the US to South African parents and moved back here at an early age.She went to school at the National School of the Arts in Johannesburg and then moved back to Los Angeles to study fashion marketing at the Art Institute of California in Hollywood.Now the 25-year-old is making her mark in the world of fashion, launching her own online boutique, Revolt Clothing.Sithole dabbled in the music industry under Tricky Stewart's label Red Zone Entertainment, but, she says, her heart was always in fashion so she became a marketer for online boutique start-ups like ShopLately.com.Sithole will launch her first spring/summer collection in August. She says it consists of textured dresses, prints, metallic suits and box jackets.All her clothes are sourced in Los Angeles.She cites her experience in styling artists like Ne-Yo, Ciara and Kelly Rowland for the many Los Angeles award season parties as important in building her confidence to launch her own venture."Based in America, I wanted to bring some of my experience in fashion home to South Africa to improve access to international labels," she says."My collection reflects my rebellious nature and my outgoing personality."Sithole frequently attends LA Fashion Week and is invited to the shows of designers like Michael Castello.Revoltclothing.net will be available locally...

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