Wealthy shun internet shopping for the traditional method

30 June 2015 - 02:01 By Bloomberg

Even as shoppers flock to the internet to get the skinny on everything they want to buy, many wealthy patrons still prefer the traditional method. They want to go to shops, peruse the racks, and have a salesperson help them pick out the perfect item, says a new survey.Research and advisory firm the Luxury Institute surveyed 1600 wealthy people on shopping habits. They earn at least $150000 (R1.8-million) a year and boast an average net worth of $2.9-million. The study found few affluent shoppers research exactly what they want to buy, then make the purchase. Instead they would rather walk around a store and see things up close. And many insist on guidance."Luxury experts and luxury executives have bought into the myth that, whether its millennials or men or women, they've done so much research on the internet that they can no longer be influenced in the store," says Milton Pedraza, chief executive of the Luxury Institute. ..

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