Staring out at the ocean, watching the waves crash on the shore, most people are not aware that they are looking at the dumping ground of 5.25trillion pieces of plastic. With this alarming number in mind, Adidas has partnered with Parley for the Oceans, a new nonprofit organisation, to help the athletics shoe giant develop a strategy to tackle the issue of ocean waste.Parley spent 110 days on an expedition to track an illegal fishing vessel off the coast of West Africa, which culminated in the organisation confiscating the vessel's deep-sea gillnets - fishing nets that span the bottom of the sea like a wall - and with Adidas in tow, gave these nets a new, positive lease on life in the form of the world's first running shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean plastic.The shoes, which will hit stores later this year, are the first step in Parley's bigger, more ambitious plan to help diminish plastic waste as it works towards creating new technology to intercept plastic trash and to recommission the plastic itself.Cyrill Gutsch, founder of Parley for the Oceans, told the crowd at their UN- hosted Parley talks: "Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans. We are extremely proud that Adidas is joining us in this mission by putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool."This isn't the first time that fashion has dipped its toe into the swirling pools of ocean plastics. Last year international singing sensation Pharrell Williams made headlines with his collaboration with G-Star and Bionic Yarn by transforming tons of discarded plastic into an upscale line of shirts, jeans, and jackets.Williams brought Bionic Yarn to the table in the form of his collaboration with Woolworths as part of their ''Are You With Us?" campaign, which includes a T-shirt design competition offering students the opportunity to compete to design the graphics for a range of limited-edition, sustainable T-shirts made out of recycled plastic waste.With the sports luxe trend at an all-time high, why not wear something that is a step towards a brighter, more eco-friendly future? Thanks to brands like Adidas, garbage has never looked so good...