Fair's Fair: Fringe is where you'll find a snip

01 September 2015 - 02:03 By Shelley Seid

While the eighth Johannesburg Art Fair attracts collectors to Sandton, the smaller Joburg Fringe brings a charm of its own to Arts on Main in Maboneng. The Fringe is where you might find unknown talent; indeed, the event describes itself as "an artists' initiative run on high energy and low budget".For the past eight years Carol Brown, former director of the Durban Art Gallery and now curatorial consultant, has been involved in the mainstream fair.She was a consultant adviser for the very first Johannesburg Art Fair in 2008.This year she has taken a space at the Fringe to promote 20 artists, all connected to KwaZulu-Natal."I never missed a fair," she says. "As a curator it gave me an overview of what was happening on the arts scene - who the young artists were, what was selling - and it's also been a great networking opportunity."This will be the first time she has attended the Fringe. It's also her first attempt at selling. She has termed her exhibition A Gallery Without Walls.The event, she says, not only gives the first-time buyer a chance to get into the art market, but gives up-and-coming artists the opportunity to exhibit.Brown has chosen to show a mix of emerging and well-known artists.The works mostly address social concerns such as labour exploitation, gender issues and environmental concerns. The common thread is a high level of artistic talent."Luckily, I know a number of well-established artists so I was cheeky and asked if they would mind showing on the Fringe. They were delighted," says Brown.The works range in price from R500 to R40000.More established names include Jeremy Wafer, one of the artists selected to represent South Africa at the current Venice Biennale; Wayne Barker, another artist of international standing who works frequently with KZN beaders; and Andrew Verster, an established artist who has not shown work in Johannesburg for many years.Fast-rising artists include Mthobisi Maphumulo, Wonder Mbambo, Modisa Motsomi and Akiko Nakaji."These artists are all hot property at the moment and have not hit the Johannesburg scene yet," adds Brown.Joburg Fringe takes place from September 11 to 13..

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