It may be hard to swallow, but the final word in self-centred multitasking has arrived in the form of the Selfie Spoon - a gadget with a remote shutter button that allows you to snap yourself slurping your cereal. The promotional purple gadget is available free from the US-based Cinnamon Toast Crunch, as long as you pay packaging and postage.You no longer have to choose between eating and posting, says the YouTube ad for the item that has a spoon on one end and a place for your phone on the other.This is just one of the desperate marketing responses to ever-declining cereal sales in the US.According to market research between 2003 and 2013 the sale of children's breakfast cereals (like Coco Pops) dropped by almost 11%, while family cereals like Corn Flakes and Raisin Bran fell by 5.5%.Reasons for the decline in popularity include a move to "healthier" breakfast choices like smoothies and yoghurts, the desire for protein-rich and gluten- free products, and the trend for food that can be eaten on the move.And with flagging sales and dwindling choices, it was just a matter of time before the ubiquitous breakfast food became trendy.Cereal Killer Café, the first cereal restaurant to open in the UK in December last year, offers its London customers 120 different cereals sourced from as far afield as South Africa, Australia and South Korea.Melbourne's first cereal café - the aptly named Cereal Anytime - opened at the beginning of this year, while the granddaddy of cereal bars, the US-based Cereality, has been operating since 2003.South Africa's first cereal café - yet another Cereal Killers - opened in Durban this year. ..