Line of beauty: The quest for eternal youth
A new generation of beauty products is trying to keep ahead in the youthfulness game. This year's beauty trends include: GRAVITY-DEFYING SKIN CARETime and gravity cause faces to age. Gravitational pull can cause skin to drop 4mm in 20 years. Beauty product manufacturers are trying to create products that eradicate "elastic fatigue".A new generation of creams and serums claim to have a two-fold effect: creating a gauze-like matrix over our skin so that it suffers less from the effects of gravity, and encouraging the spring-like dermis structure to stay strong.IT'S ALL IN THE GENESThere's a subset of women that seem to age better than others (African skin seems to age around 10 years more slowly than Caucasian skin), so expect skin cream that works with your own DNA soon.THE RISE OF 'PRO-SUMERS'There's a new beauty tribe - the professional consumer, or "pro-sumer". Garnering information from the web, magazines, tutorials, blogs and TV, the public has become an informed force of beauty buyers. High-performance products now need to live up to their promises. ..
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