Launched by Sara-Jane Needham and her partner Rosheen Kriegler, Bloss & Co is a luxury handbag and accessories company in Johannesburg.It offers brightly coloured, luxurious leather bags at affordable prices.The story behind your bag collection?Our bags are named after friends and inspirational women - look out later in the year for the ''Thuli scallop bag", inspired by Thuli Madonsela.It is a summer must-have.Who designs the bags?Four women: myself (Needham), Kriegler, Camilla Speight and Marie Rosholt contribute to the overall look and feel of each bag and we have input from our customers.The inspiration?Local talent and potential coming out of Africa; like Julian and Trevyn Mcgowan's Southern Guild that's been exporting South African design to the international market for 10 years.Celebrities who love your bags?Stylist Jenny Andrew, radio personality Redi Thlabi, business- woman Wendy Luhabe, gardening expert Claire Reid, Jenny Crwys-Williams (all glamorous, talented, working women).How do you decide on the colours and styles for a season?We look at what's happening in Paris, London and New York but keep in mind that South Africans have their own specific taste.Any collaborations?The collaboration with botanical artist Kelly Higgs has been very successful.Besides handbags?A men's weekend bag (The Chris); a Nappy Bag (The Lara) and bag accessories: Purses, tassels & make-up bags.Where can I get them?www.blossandco.com (on sale now) and by appointment at our showroom. New styles launching in May. Bags start at R999 and range up to R2700. ..