Hangover cure is a dish best served extremely cold

23 May 2016 - 00:35 By Reuters

South Koreans, Asia's biggest per capita alcohol consumers, can now soothe themselves after a big night out with hangover-fighting ice cream.A convenience store chain has launched the Gyeondyo-bar, which translates as "hang in there" and, says the company, it is the first ice cream bar marketed specifically to combat the after-effects of alcohol consumption. It hit the shelves on Friday.Drinking, often in groups of co-workers, is big business in South Korea, and so are hangover cures, which generate roughly R1.9-billion in annual sales, according to industry data, ranging from pills and beverages to cosmetics for women who want to keep their skin soft after a boozy night.Those cures exclude the "hangover soup" that is a staple of Korean restaurant menus.Its most popular hangover beverage, Hut-gae Condition, made by a unit of the CJ Corp conglomerate, has been sold in China, Japan and Vietnam since 2014.The drink also features in the popular 2014 music video Hangover by Korean pop star Psy and US rapper Snoop Dogg.The grapefruit-flavoured ice cream contains 0.7% oriental raisin tree fruit juice, a traditional hangover remedy cited in a Korean medicine book from the 17th century...

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