Newly launched internet campaigning platform awethu.mobi aims to be more than just an archive of online petitions that rarely make a social impact, according to founder and director Koketso Moeti. It is the first South African platform of its kind and gives local users the same platform as global campaign platforms Avaaz and Change.org.Moeti said the idea came about because she wanted to help people take matters that affect them into their own hands and do something about them."We wanted a way of distributing power and giving a voice to people," said Moeti.The 29-year-old says what sets Awethu apart is that it is completely owned by four women and does not have a business model."We don't sell data. Whatever personal information is given to us is for us to use to see how we can help you better."We see ourselves as playing a supporting role to get your petition traction and into the hands of the relevant person."When creating a campaign, one first gives it a title then lists a decision-maker to oversee it, Moeti says. There is also an organiser function accessible from the webpage that helps with the creation of events.Campaigners can also spread the word on social media, collect signatures and e-mail supporters on the site with the help of the amandla.mobi team.The platform is open to anyone but there is a strong emphasis on issues affecting the "black majority, especially women"."We wanted to be able to give a black woman living in a remote area or township the same kind of voice as a black woman living in Sandton," she said.Amandla.mobi member Sinikiwe Mqadi says: "A platform like awethu.mobi is long overdue and will help deepen democracy."..