Elon Musk takes on the gods
22 July 2016 - 02:00
What kind of book do you read when you're trying to overturn two of the world's most entrenched industries, energy and vehicles, and it feels like everyone hates you? Elon Musk was asked. Musk, 45, recently locked down the final designs for Tesla Motors' Model3 electric car, and this week unveiled the first phase of the huge factory - it will be the biggest building on the planet - that will supply the batteries.When asked what he's reading, Musk answered Twelve Against the Gods, an obscure, out-of-print treatise by William Bolitho, a South African journalist who wrote about 12 famous "adventurers", from Alexander the Great to US President Woodrow Wilson. ..
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