It's back! The one thing Manchester United fans worldwide have craved since Alex Ferguson departed three years ago was, believe it or not, to remain the most detested of the whole lot - even when the man who inculcated such a mentality had retired.

And even if the accolades proved harder to come by under David Moyes and Louis van Gaal, who delivered an FA Cup last season, it hurt more not being feared than it did watching other teams winning the past three English Premier League titles.These millions of fans - the club puts its followers at well over 650million - covet it almost as much as bagging trophies, a famous chant of the supporters is "Hated, adored, never ignored".The arrival of the passionate Jose Mourinho has seemingly seen an upswing in the mood within the club (one only needs to look at the pictures of players during their pre-season training drills to know this), and has seen the club happily snatch back its tag of the most loathed club in the UK, and arguably in the world.Mourinho knows what it means to be Public Enemy No1. His predecessor Van Gaal once ludicrously bemoaned the "high" expectations around United.He should have been fired right then.The recent recruitment of Zlatan Ibrahimovic, who has already installed himself as the God of Manchester, and not the Prince as bestowed upon him by King Eric Cantona, only serves to ramp up the belief that, as the campaign to launch next season's kit preaches, "United Never Follows".Ivorian defender Eric Bailly and Armenian forward Henrikh Mkhitaryan were also added to the squad with relative ease - almost as if the club were clearing the way for the expected blockbuster resigning of Paul Pogba, who joined the club in 2012 and left in 2014. He is the one Mourinho really wants to complete his jigsaw puzzle left behind by Van Gaal.If reports are to be believed, United will eventually pay around £100-million for the 23-year-old.Cue the inevitable hate. One regular argument, like @AdamCatterall's on Twitter is that "Pogba. A world record fee for a player who is nowhere near the world's best player. Wouldn't even be the best player in Manchester!"Suddenly rivals are poking their noses in Manchester United's business again, accusing the club of attempting to buy the league and paying over the odds for players (seriously, Raheem Sterling?).Apart from Pogba's commercial and merchandising value, not to mention his young age, this is also a statement of intent by United - a club that so often failed to stamp its authority on the transfer market.Just recently they let Bayern Munich have the exciting 18-year-old Renato Sanchez because they balked at the asking price.But beating Real Madrid (Forbes had Madrid as the second-most valuable team behind Dallas Cowboys, while United were fifth on the list - $600-million behind the NFL side) will feel great. Madrid has managed to lure many a player from United, including Cristiano Ronaldo, Ruud van Nistelrooy, David Beckham and Javier Hernandez, and pipped them to the top stars in almost every transfer window in recent memory.Every other football fan is willing Pogba and United to fail - but we've already covered this, it's just the way United like it.Ferguson was quoted as saying at an event last year: "Something always happens. It's always a topic. I always said to the players when we lost: Are you enjoying the front pages today?' Lose a game and it was the front page. Win a game and it was the back page, maybe." ..