Political parties yabba dabba doo for votes

29 July 2016 - 02:00 By AZIZZAR MOSUPI

From rap songs and "swagged out" regalia to embracing the latest dance craze known as dabbing, South Africa's political parties have been showing the youth that they aren't past it ahead of next week's local government elections. Leading the pack is the ANC, which has in the past few weeks had President Jacob Zuma "dabbing" at public appearances.Young, prominent celebrities, especially from the hip-hop fraternity such as rappers AKA, Da L.E.S, DJ Miss Cosmo have all been seen rallying support at community events, dressed in hip, new party regalia. Meanwhile, newcomers the EFF, have made use of a hip-hop song titled I Trust , in which musicians are heard rapping about socioeconomic issues the country is facing.The DA is late to the party, using traditional methods such as prerecorded phone calls and text messages leading their mobilisation strategy until now.But DA national spokesman Phumzile van Damme said the party now had its own election song which would be played at the DA's Phetogo closing rally tomorrow in Dobsonville, where a number of artists were due to perform."We have 11 different artists but it's a surprise as to who they are," said Van Damme.Sports Minister and head of the ANC's election campaign, Fikile Mbalula, said the performers lined up for its Siyanqoba rally on Sunday at Ellis Park were a surprise as well.Explaining the younger look and feel of the party, Mbalula said it is not a strategy per se, because the ANC had always had a young demographic. "We have young people with us and they are innovative. The ANC does not import celebrities. They are with us already."However, a recent study by the Institute for Security Studies shows that many young people are sceptical about voting in this election, saying they are concerned about corruption.While the quirky strategies have raised a number of eyebrows, political analyst Ebrahim Fakir said the trend is not that surprising. "It's a no-brainer. They do something new every election . parties are going to use every tool at their disposal to get votes."..

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