Shop till you drop: Fashionistas for Africa add flash to festival
The annual Joburg Shopping Festival - which, similar to those in commercial cities such as Dubai, is intended to attract tourists from Africa and beyond - kicked off on Thursday last week and ends on August 9. The festival takes place in the city's malls, including Nelson Mandela Square, Sandton City, the Oriental Plaza and the Rosebank, East Rand and Maponya malls.Shoppers can get great deals, special offers and prizes, including SAA tickets, Joy of Jazz festival tickets , holidays at Sun City and four Chevrolet Sparks. To get the shopping festival off to a good start, social media fashion influencers from Nigeria, Kenya, Namibia, Zimbabwe, Botswana and South Africa were invited to shop up a storm at the participating malls and tell us about their style and social media success.JOY KENDI, KENYAHow important are trends?I'd never let a trend dictate how I express myself. How do you become a fashion influencer?It's all about the number of people following you on Facebook and Instagram. You get followers by consistently uploading pictures.GWEN ISAACS, BOTSWANATrends in Botswana?Crochet is popular, and high-waisted skinny j eans.What makes you stand out on Instagram?The hashtags I put below the images.K NAOMI, SOUTH AFRICAFavourite shop?ZaraStyle guru?Rihanna Style rule you live by?Comfort before anything.SEAN KAMATI, NAMIBIAWhat makes you a fashion influencer?I take risks and don't make any excuses for my style. Trends in your country?We're a small country trying to find our own ''style identity".AMEERA MURAD AMEER, ZIMBABWEYour style in a sentence?Trendy, elegant, bold and graceful.Your style guru?In Zimbabwe, I love Tapfumaneyi Munenge. Internationally, I love Balmain and Givenchy.What makes you a fashion influencer?There's no formula as such. Relationships and networks are especially important.LOLA OJETOLA, NIGERIAStyle rules you live by?I love black.What makes you stand out on Instagram?My profile is sincere. I am me, regardless of what society dictates. I believe in being hopeful, kind and living life to the full...
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