Xhosa can: Old patterns, fresh twists

11 August 2016 - 10:40 By Rea Khoabane

Five collections later, and Laduma Ngxokolo's journey in the fashion industry keeps going strong. Earlier this year, a wrap from his label, MaXhosa by Laduma, won the Design Indaba 2016 most beautiful object in South Africa award.More recently the Queen of Pop, Beyoncé, gave Ngxokolo's brand a shout-out when he graduated with his master's degree in material futures from the University of the Arts London.Ngxokolo explains that the degree entails developing modern materials by paying attention to social changes and trends ."I was encouraged to think more broadly than I had before and to use the knowledge I gained to expand the MaXhosa label into a scenario that's positioned as a lifestyle brand," he says.Ngxokolo will show his latest collection tomorrow at Mercedes- Benz Fashion Week Joburg Spring/Summer 2016.Will his new collection reflect his master's degree studies?"My brand has always had an aesthetic that's futuristic - I developed a formula to make Xhosa patterns appealing to modern society in a luxurious way. It gained market share as people understood and appreciated it."Laduma by MaXhosa celebrates the rich heritage of the Xhosa culture with traditional beadwork patterns translated into wool and mohair, and this collection is no different.Inspired by Isigcangci, which meansbeadwork collar in Xhosa, Ngxokolo says the collection will have different "looks" for the men's range and the women's range -which will feature a "rain of tassels".The collection consists of 30 pieces with plenty of pastel colours."The patterns and colour combinations for the ladies range are more extravagant," he says."It will also be the first time I show a full spring/summer collection for ladies."Part of this collection premiered on the catwalks of Milan, Florence and Dubai. The theme of tomorrow's show is "appropriation".MaXhosa by Laduma is knitted in South Africa with South African mohair and merino wool and the brand has had pop-up stores in London, Paris and New York.The rising star says credibility comes in different ways, so even though he hasn't designed anything exclusively for Mrs Carter (Beyoncé) yet, he would welcome the opportunity to do so...

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