YouTube signs up megastars for top pay channel
YouTube has signed up the world's highest-paid actor, Dwayne "The Rock" Johnson, and Doug Liman, the director of The Bourne Identity, to make shows for its subscription service, it said this week.
The Google-owned video giant said that former wrestler Johnson, who shot to fame in The Fast and the Furious films, will produce a series called Lifeline, which is about an insurance company that sends its agents 33 days forward in time to prevent the deaths of its customers.
Liman, who also directed Mr and Mrs Smith, will use young stars spotted on YouTube for his show Impulse, which is about a young girl who discovers she can teleport herself.
Both shows will air on its pay service, YouTube Red.
YouTube content chief Susanne Daniels told Mipcom, the world's biggest entertainment convention held in Cannes, France, that it was using data from its more than a billion viewers to give them what they want to see.
"Our thesis is simple. Identify YouTube's top genres, and invest in the content fans tell us they want. In other words, let our community drive our content," she said.
YouTube Red was launched in 2015 with series from such well-known YouTubers as the London-based Swede PewDiePie and the American Joey Graceffa.
It is currently only available in the US, Australia and New Zealand.
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