Vintage style: One-man brand lets the good times roll

20 October 2016 - 10:21 By Motlatsi Khosi

So who is Dr Pachanga? He's a walking, talking brand. In Spanish his name means "good times" and he has a PhD in giving them. Dr Pachanga is the vision of Jean Rene Onyangunga, who left his home town, Durban, and went to Cape Town to work as a stylist. He came from two generations of vintage traders, selling his wares outside on the church steps from a young age. You could say he was born with a vintage silver spoon in his mouth.In Cape Town he sourced clothes from various places, including old-age homes, and soon his house was filled with wome n's clothing (which he also wears). Friends would come over and get dressed for the evening from his collection and he began selling to them at prices they suggested.Dr Pachanga opened his first stall on Long Street in Cape Town - his target market, the students with their daring style. But once he'd established a following on social media he moved to Maboneng in Johannesburg to open a vintage store and host fashion shoots. It was here that he recognised the strength of the Dr Pachanga brand. For a year he'd been in search of the right space to open a shop and found it at Newtown Junction. He recently opened another store, La Sape, in the 44 Stanley complex.His followers come from as far as Mafikeng, Pretoria and Sebokeng to get their hands on his vintage finds, and although he's been labelled a vintage retailer he sees himself as "a curator"."A lot of foreigners from other cities compliment us on our ground-breaking style. They come in search of fashion inspiration," he says.One such person was singer and songwriter Solange Knowles, who worked with Dr Pachanga on her video for the track Lo sing You . "She came with her own stylists and with South Africans and Congolese to create a cultural mix in her music video," he says.By having outlets in Newtown and at 44 Stanley, Dr Pachanga aims to bring together two disparate parts of Joburg - the wealthier northern suburbs and the working class in the city centre.Follow Dr Pachanga on Facebook, or find him at La Sape, 44 Stanley, and at Work Shop New Town - see bubblegumclub.co.za..

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