Johannesburg's newest urban bolthole, QSL at 44 Stanley, is a chic amalgamation of industrial luxury. Opened by Rahim Rawjee, of Row G bespoke menswear, the 10-room hotel is refashioned out of what was at one time or another production facilities, lofts or offices."It just seemed like such a natural, organic progression for the building, the area, and the brand," says the suit designer."Running a hotel is not very different to running a luxury brand, if you think that luxury is serving people and giving people what they want. In both cases you're ultimately giving people experiences."COMFY: Antiques juxtapose modernityTurning the building into the current incarnation took six months. As Rawjee says, architecturally the space was already there, it was merely a matter of drywalling and soundproofing.There is an edginess to the rooms - the ceilings are high, walls exposed and the floor is concrete. This is not a swanky, softy cornered experience. "It's not the Ritz," says Rawjee. "But it is totally no fuss."That's not to say it's uncomfortable."It has everything you need," he continues. "The mattresses are the best on the market, the sheets are high-thread count, and the mini-bar is fully stocked."ELEMENTAL: QSL's luxury bedrooms There's also a kindle on hire with over 3000 titles, fast fibre Wi-Fi and Netflix on demand.The inside, completed with the help of interior designer Letizia Verona, is a composite of fine luxury, centring on the guest lounge area.Antique French desks, occasional tables and deep velvet sofas juxtapose the exposed walls and LED strip lighting."We wanted the visible lights to be very beautiful," Rawjee explains. "And all the hidden lighting needed to be serviceable."Furniture comes out of the family's storage units, while some of the fine art was commissioned. Vintage Vogues abound alongside photography and couture books.SPARSE: Interiors are minimalThe rooms are not immense, but they are functional. Bathrooms are clad in marble. A slash of glass between the bedroom and bathroom indulges voyeurs.There's no restaurant, but it's adjacent to 44 Stanley, the urban precinct on the edge of Braamfontein. Breakfast can be arranged at Salvation Cafe and dinner options include pizza at Il Giardino or platters at the Stanley Beer Yard (although keep in mind most of Stanley is closed on a Monday night).Walking tours of downtown Johannesburg, Hillbrow or Soweto are also on offer. But if a driver is needed, there's a Mercedes E500 steered by the dapper Eugene (dressed, of course, in Row G), who is familiar with all the back routes and short cuts across the city.The hotel has been so successful, a further 27 rooms are due at the end of next year.qslon44.com, 12 Quince Street, Milpark, Johannesburg, 011-830-0000..