Nando's USA gives Trump a grilling - Times LIVE
Fri Apr 28 02:33:50 SAST 2017

Nando's USA gives Trump a grilling

SHELLEY SEID | 2017-01-11 07:33:15.0
FILE PHOTO: Republican U.S. presidential candidate Donald Trump poses for a photo after an interview with Reuters in his office in Trump Tower
Republican U.S. presidential candidate Donald Trump. File photo.
Image by: Lucas Jackson / REUTERS

Nando's Washington DC outlets in the US are giving the new political dispensation a grilling.

The international company that launched in Johannesburg in 1987 has covered the walls of all six of its Washington DC locations with posters stating that the fast food outlet is "an immigrant employing, gay loving, Muslim respecting, racism opposing, equal paying, multicultural restaurant".

The posters are part of a campaign entitled "#EveryoneisWelcome".



The chicken outlet, well-known for its witty advertising campaigns which often lampoon political leaders, launched the campaign as president-elect, Donald Trump, prepares to move into the White House in two weeks. Many of his statements on minorities and foreigners have been seen as divisive rhetoric.

"The Nando's brand and its DNA is at the core of all that we do, including marketing communications," said Sepanta Bagherpour, vice-president of marketing for Nando's Peri-Peri, USA.

While Nando's is synonymous with this kind of topical communication in South Africa, says Bagherpour, "the motivation behind the campaign in the United States comes from matters close to home in Washington where we will be hosting hundreds of thousands of visitors with massively different points of view over the next few weeks.

"We wanted to introduce ourselves to them through a statement of our values, both as a company and as the people who work at Nando's."

The company is distributing 60000 #EveryoneIsWelcome posters in the area. A message on the back of the posters reads: "Even if you've never sat at one of our tables, you're welcome to stand with us."


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