'Umsindo' ups the noise level

Umsindo dominated the music charts last month and it seems that there's no stopping the song's creators, Durban's Finest.

Just three months after its release the band are celebrating the video accumulating over 1million views on YouTube.

Umsindo means noise in Zulu.

The milestone was reached this week and saw the track trend on social media yesterday.

Umsindo, which features Kalawa Jazmee's Professor, was a major hit last year on club dance floors and at festivals.

The group's DJ Tira said that he was not surprised by Umsindo's success.

"The track just keeps getting bigger and bigger. We knew when we recorded it that it would be a big song and we have been so happy with its success," Tira said.

He said that the success of the song was down to its ability to make people dance.

"I think people like it because it is a great noise.

"It is a song that makes people happy and makes them want to dance.

"We've always aimed to make music for the people and we are so happy that the people have shown their appreciation by watching the video so much," Tira said.

He said that reaching the million mark was especially sweet given the fact that the group's album had recently been certified gold by selling over 150,000 copies.

The video's race to a million views follows Babes Wodumo's YouTube run late last year, which saw her hit track Wololo get over 2 million views in three month.

Six months later, Wololo has over 4 million views on YouTube.