CONFIRMED! e.tv pulls the plug on Ashes to Ashes

Ashes to Ashes fans, you might want to sit down for this one- we have some bad news.

e.tv announced on Monday that popular telenovela Ashes to Ashes has not been renewed for a third season and will come to an end next month.

"After two successful seasons of high drama, e.tv’s telenovela Ashes to Ashes comes to an end with a nail-biting finale on Friday 2 September at 8pm," the channel confirmed in a statement.

The news may come as a shock to fans who have followed the show religiously since it's highly-publicised launch last year as a rival to SABC 1's Generations.

In fact, with just over two weeks until its finale, there's hardly enough time to plan a farewell party.

The channel has reassured fans that the show was not canned because of a lack of viewership. It says that it is simply making space for an exciting new telenovela.

"We are pleased with the success of Ashes to Ashes and humbled by the loyal following that the telenovela enjoyed over its two-season run. Part of our strategy is to ensure that we keep the 8pm slot fresh, with gripping, authentic local content that resonates across South Africa. As a result, we will be saying goodbye to Ashes to Ashes and introducing a new telenovela, which will debut on Monday 5 September at 8pm" e.tv's Managing Director Marlon Davids said in the statement.

The show has previously featured some of the biggest actors in South Africa, including: Tina Jaxa, Nambitha Mpumlwana, Patrick Shai, Zenande Mfenyana, Chumani Pan, Thuli Thabethe and Menzi Ngubane.