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Adam Catzavelos has remained the number one trending topic on Twitter after a video of himself using the k-word went viral on Tuesday.
In the video, Catzavelos uses the k-word while celebrating the fact that no black people were at a beach he was at. It is unclear when or where the video was taken.
Soon after the video was posted Twitter tracked down the company he works for, his cellphone number and businesses he has dealt with. Radio 702 and Nedbank featured Catzavelos on the Nedbank Business Accelerator programme in 2014. Both have since distanced themselves from Catzavelos.
TimesLIVE has made several attempts to reach Catzavelos. He has not responded to requests for comment
South Africans took to Twitter to express their shock and dismay at the recording, with calls for swift justice to be taken. Here's a snapshot of what Mzansi had to say.