Sentiment towards Woolworths was high in the aftermath of the David Jones acquisition in Australia in 2014, when the South African company contended that a merger between the two brands would create a leading retailer in the southern hemisphere. Synergies between the two companies were expected to deliver revenue of more than A$5.7-billion (about R51-billion), based on the 2013 financial year. But a little short of two years after the deal, those plans became outdated as turning the David Jones brand around proved to a be mammoth task. In the past two years, Woolworths has been the worst performer among its peers, with its share price declining almost 22%, while Truworths shares were up almost 23%, TFG rose 81% and Mr Price Group gained 78.9%. Woolworths group CEO Ian Moir told Business Times this week that the weakness of the share price was partly due to problems at David Jones. "In the past two years we've had the issues in David Jones and the economic downturn, and 42% of our pr...

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