Conventional wisdom has it that e-mail is going out of fashion. The perception is largely driven by large brands that regard the youth audience as the key to their markets. Because under-25s are seen as using instant messaging more readily than e-mail, and under-18s barely use it, e-mail must be dead, and businesses should stop relying on it as a communications tool. Right? Wrong. New research released this week by World Wide Worx shows that access to e-mail while out of the office remains the single most important purpose of mobile access among South African corporations. According to the Mobile Corporation in South Africa 2018 report, conducted in partnership with enterprise software company Syspro, 82% of enterprises in South Africa see e-mail on the go as a vital use of mobile technology. Being available in emergencies ranks a distant second, at 72%, slightly ahead of keeping up with office activity and managing time. Communication with colleagues comes in behind these benefits,...
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