Scrap over the tastiest pizza in SA
Does Domino’s serve the tastiest pizza in South Africa? Well‚ there is no evidence supporting this‚ according to its competitors. And as a result‚ Domino’s Pizza will voluntarily cease using the phrase “Voted Tastiest Pizza” in its advertisements on Google.The decision follows a complaint by advertising agency‚ FCB Joburg‚ on behalf of the Famous Brands Management Company to the Advertising Standards Authority (ASA) against Domino’s.The agency argued that the claim "Voted Tastiest Pizza” was used in a comparative manner compared to all pizza available in South Africa. And furthermore‚ the agency said that it was not aware of any "voting” competition in which Domino’s came out on top‚ whether regionally or nationally.“In addition‚ given the sheer size and popularity of the complainant’s Debonairs Pizza versus Domino’s Pizza‚ based on Debonairs’ own market research results‚ the respondent’s claim is highly unlikely”.Domino’s held that the claim was “merely an administrative oversight” and will ask their digital development team to remove tasty reference.The ASA accepted Domino’s undertaking but on condition that the claim be withdrawn within two weeks of this week’s ruling...
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