Volkswagen’s premium subsidiary Audi on Thursday established an innovation hub with its Chinese partner SAIC Motor for the China-exclusive AUDI brand, the company said in a statement.
The new Shanghai-based joint venture, dedicated to the four-letter, all-caps AUDI brand, will focus on vehicle and driving-control technologies, AI-powered immersive smart cockpits, and next-generation advanced driver assistance systems tailored to premium Chinese customers.
The companies did not disclose the venture’s ownership structure.
Audi and SAIC will jointly develop four all-new AUDI models on the Audi ADP 2.0 (advanced digitised platform), a dedicated architecture for next-generation intelligent connected vehicles.
The new models will broaden and complement AUDI’s product lineup in China, with the first vehicle slated for launch in 2028.
Reuters
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