WATCH | Dream cars from the Mercedes-Benz Museum on Instagram
Take guided virtual tours of Mercedes 300 SL and other motorised legends
At the beginning of May, the first episode of a new video series from the Mercedes-Benz Museum went online on Instagram TV.
“Exclusive insights: The cars of the Mercedes-Benz Museum” presents seven dream cars from the museum’s permanent exhibition, focusing on details that usually remain hidden.
The series can be seen on the Instagram channels @mercedesbenzmuseum and @mercedesbenz.
This dynamic peek behind the scenes has already been very well received by followers. Only a few days after the series went online on Instagram TV, the video had already been viewed 220,000 times.
View this post on Instagram
Welcome to our brandnew series "Exclusive Insights: The Cars of the MB Museum"! Over the next weeks we'll be taking a closer look at seven vehicles in our museum. Unlike in our regular tours, we'll be opening the doors, we'll be looking under the hood - that's something we have never done before! First one is the Mercedes-Benz 500 K with a supercharged straight eight 5-Liter engine! #MBmuseum #mercedesbenz #500K
The series will now continue at a regular pace with exclusive insights, and a new episode will be released every week. The series consists of video clips approximately six to nine minutes long in portrait format, which means they are ideally tailored to the screens of smartphones and tablets.
The automotive stars of this new digital offering are dream cars from Mercedes-Benz, contained in the Legend and Collection rooms of the Museum. The selection ranges from the impressive Mercedes-Benz 500 K Special Roadster from the 1930s to the 123 model series 300 TD lifestyle estate from the late 1970s, and a legendary racing car is included, as is an electric vehicle.
In all the episodes, museum guide Pádraic Ó Leanacháin takes viewers on exploratory journeys behind doors, under bonnets and into the history of motor car development.
These are the seven episodes of “Exclusive insights: The cars of the Mercedes-Benz Museum”:
Episode 1: Mercedes-Benz 500 K Special Roadster (W 29, 1934 to 1939)
This open sports car is a blend of elegance and sporty performance. Among the exclusive insights in the video are the supercharger and the seat with a folding cover in the rear, which has a very special name.
View this post on Instagram
Explore another legendary dreamcar in the brandnew series "Exclusive Insights: The Cars of the @mercedesbenzmuseum! Today we show you the Mercedes-Benz 300 SL Roadster, with regular doors unlike the famous 300 SL #gullwing. Sit behind the wheel with us, open the hood and enjoy this beauty! #MBmuseum #mercedesbenz
Episode 2: The Mercedes-Benz 300 SL Roadster (W 198, 1954 to 1963)
In 1957, the 300 SL Roadster replaced the 300 SL Gullwing from 1954 with its characteristic top-hinged doors. The video tells the story of the design solution that made the open-top sports car possible back then — and where, in contrast to the coupé, the petrol filler is.
Episode 3: The Mercedes-Benz 230 SL “Pagoda” (W 113, 1963 to 1971)
The unusual name of this generation of the Mercedes-Benz SL came from the shape of the optional hardtop. The video also reveals why the “Pagoda” was a milestone in the history of passive safety at Mercedes-Benz.
The video is scheduled to go online on May 18 on the Instagram channel @mercedesbenzmuseum.
Episode 4: The Mercedes-Benz SLS AMG Coupé Electric Drive (C 197, 2013 to 2014)
One of the secrets of this electrically powered super sports car was the “SLS eSound”, a sound system specially developed for the vehicle. In the Instagram video clip, Ó Leanacháin opens the doors of the car, and shows the interior and what is hidden under the bonnet. The video is scheduled to go online on May 25.
Episode 5: Mercedes-Benz 300 SEL 6.3 (W 109, 1965 to 1972)
The V8 engine used in this high-performance saloon was taken from a very special Mercedes-Benz motorcar. On Instagram TV, viewers can also learn more about the performance of this S-Class predecessor at sports car level, as well as its top-of-the-class comfort and spaciousness.
The video is scheduled to go online on June 1.