Mercedes F1 spent $442m in 2019 but still made money

05 September 2020 - 16:42 By Reuters
Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes W11 stops in the pitlane during the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya on August 16, 2020 in Barcelona, Spain.
Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team Mercedes W11 stops in the pitlane during the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya on August 16, 2020 in Barcelona, Spain.
Image: Albert Gea/Pool via Getty Images

Formula One champions Mercedes spent £333m ($442m or roughly R7.33bn) in winning both titles last year but still reported a profit, according to the team's published 2019 accounts.

Mercedes are on course to win both titles again this season for the seventh year in a row, with six-time world champion Lewis Hamilton 47 points clear of his closest rival Max Verstappen after seven races.

The results to end-December showed Mercedes made a posttax profit of £14.7m (roughly R323.96m), compared with a previous £12.6m (roughly R277.6m).

They won 15 races last year, including nine one-two finishes, and 32 podium places in all.

The accounts said Mercedes had enjoyed a 23.6% share of television coverage, generating a cumulative television advertising value equivalent (AVE) of $5.406bn for commercial partners (roughly R89.7bn).

Turnover was £363.6m (roughly R8bn), up from a previous £338.4m (roughly R7.5bn), due mainly to increased sponsorship and marketing revenue.

Formula One is introducing a $145m (roughly R2.4bn) budget cap from next season as part of measures aimed at creating a more level playing field for the 10 teams as well as a more sustainable future.

Driver salaries and marketing expenses are among the exclusions to the cap.

Hamilton, likely to end the season as the most successful driver of all time, is one of the highest-paid drivers and has yet to renew his contract that expires at the end of 2020.


X