Jaguar commits to new era of Formula E

22 July 2021 - 14:14 By Reuters
Jaguar has committed to the Formula E Gen3 era as part of its journey to becoming an all-electric brand from 2025.
Jaguar has committed to the Formula E Gen3 era as part of its journey to becoming an all-electric brand from 2025.
Image: Supplied

Jaguar confirmed its long-term future in the all-electric Formula E series on Thursday, with the new Gen3 era set to start next year.

Jaguar's Sam Bird is leading the drivers' championship ahead of two home races in London this weekend – the British marque's first race on home soil since leaving Formula One at the end of 2004.

The next generation of cars will be lighter and more powerful, as well as showcasing fast-charging technology.

Jaguar Land Rover chief executive Thierry Bollore said Formula E was "proving to be the perfect environment to design, collaborate, test and develop new sustainable technologies at pace".

"Jaguar Racing will not only play a role in the renaissance of Jaguar as a pure-electric luxury brand, but across the entire electrified Jaguar Land Rover ecosystem," he added in a statement.

Tata-owned JLR announced in February an electrification strategy, called Reimagine, under which Jaguar would be a fully electric luxury brand from 2025.


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