Red Bull have signed a multi-year partnership with cryptocurrency exchange Bybit in what the Formula One team said was the largest annual crypto tie-up in international sport so far.
The Milton Keynes-based team did not reveal a deal value in their statement issued on Wednesday, but an informed source said it was worth $150m (roughly R2,262,037,500) over three years, with Bybit becoming the squad's "principal team partner", a newly-created tier second only to "title partner."
The Bybit deal comes after Red Bull unveiled software giant Oracle as their title sponsor last week in a deal sources told Reuters was worth $300m (roughly R4,524,075,000) over five years.
The two together add up to $110m (roughly R1,658,827,500) a year, covering a significant chunk of the team's expenditure, especially with a budget cap written into Formula One rules for the 2022 season at $140m (roughly R2,111,235,000) before tightening to $135m (roughly R2,036,090,250) from 2023 onwards.
The deal with Red Bull means Bybit, which was established in March 2018 and has more than 6-million registered users worldwide, become the team's exclusive cryptocurrency exchange partner.
It will also help Red Bull boost fan engagement via the issuance of "fan tokens" and distribution of the team's growing collection of digital assets.
The two parties will additionally work together to promote crypto-literacy, diversity, STEM careers, sustainability and green technologies while also supporting women in blockchain and introducing coding to new audiences, they said.
Bybit becomes the latest cryptocurrency player to foray into Formula One with the French Alpine team announcing a tie-up with Binance on Tuesday.
Crypto.com is also a major Formula One sponsor and has been announced as title partner of the first Miami Grand Prix scheduled for May this year.
Red Bull signs partnership deal with cryptocurrency exchange Bybit
Image: Red Bull Content Pool
Red Bull have signed a multi-year partnership with cryptocurrency exchange Bybit in what the Formula One team said was the largest annual crypto tie-up in international sport so far.
The Milton Keynes-based team did not reveal a deal value in their statement issued on Wednesday, but an informed source said it was worth $150m (roughly R2,262,037,500) over three years, with Bybit becoming the squad's "principal team partner", a newly-created tier second only to "title partner."
The Bybit deal comes after Red Bull unveiled software giant Oracle as their title sponsor last week in a deal sources told Reuters was worth $300m (roughly R4,524,075,000) over five years.
The two together add up to $110m (roughly R1,658,827,500) a year, covering a significant chunk of the team's expenditure, especially with a budget cap written into Formula One rules for the 2022 season at $140m (roughly R2,111,235,000) before tightening to $135m (roughly R2,036,090,250) from 2023 onwards.
The deal with Red Bull means Bybit, which was established in March 2018 and has more than 6-million registered users worldwide, become the team's exclusive cryptocurrency exchange partner.
It will also help Red Bull boost fan engagement via the issuance of "fan tokens" and distribution of the team's growing collection of digital assets.
The two parties will additionally work together to promote crypto-literacy, diversity, STEM careers, sustainability and green technologies while also supporting women in blockchain and introducing coding to new audiences, they said.
Bybit becomes the latest cryptocurrency player to foray into Formula One with the French Alpine team announcing a tie-up with Binance on Tuesday.
Crypto.com is also a major Formula One sponsor and has been announced as title partner of the first Miami Grand Prix scheduled for May this year.
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