Available in a number of vehicles today, including many Fords, pre-collision assist technology uses cameras and radars to detect vehicles, pedestrians and cyclists in the road, and automatically applies the brakes if the driver doesn’t respond to warnings.
The Self-Braking Trolley uses a sensor to achieve a similar outcome – to scan ahead for people and objects, and automatically apply the brakes when a potential collision is detected.
“Parents often dread supermarket shopping because they are trying to get a job done and kids just want to play,” said parenting expert Tanith Carey, author of What's My Child Thinking? Practical Child Psychology for Modern Parents.
“Children love to copy adults and experiment with feeling more in control. When they push a trolley, to their minds, it's like they are behind the wheels of a car – with long, wide supermarket aisles as their racetrack.”
Just a prototype for the time being, the Self-Braking Trolley is part of Ford’s experimentation with automotive expertise that can be used to solve the day-to-day problems we face.
“Pre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a collision. We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a really useful technology for drivers,” said Anthony Ireson, director, Marketing Communications, Ford of Europe.