Ford turns to gamers to co-create the ‘ultimate virtual racing car'

11 March 2020 - 08:35 By AFP Relaxnews
Ford has announced plans to collaborate with the gaming community to create a virtual car.
Ford has announced plans to collaborate with the gaming community to create a virtual car.
Image: Supplied

Ford plans to collaborate with the gaming community over the next few months on Team Fordzilla P1, a project which will see them create the “ultimate virtual racing car”.

Without basing it on an existing real-life model, Ford is working with the gaming community to create a brand-new virtual car that will eventually be used by the Fordzilla e-sports team.

Vehicle resulting from the project will be called “Team Fordzilla – P1". Gamers are being invited to collaborate with the automobile manufacturer and “have a hand in creating the ultimate track machine”. Five captains from the brand's various international e-sports teams are confirmed to be contributing to the project.

During the design phase, key decisions regarding everything from the engine to the shape of the cockpit will be made by the gaming community via a series of Twitter polls.

The project will kick off this week and can be followed on both Fordzilla's Twitter and Instagram profiles.


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