WATCH | Kia launches new logo with record-setting fireworks show

Dazzling display sets Guinness World Record as it ushers in a new era for Kia

06 January 2021 - 16:15 By TimesLIVE
The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display.
The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display.
Image: Supplied

Kia has unveiled its new logo during a record-breaking pyrotechnic display in the skies above Incheon, Korea.

The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display, symbolically igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for “Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously”.

In addition to an all-new logo, Kia revealed its new global brand slogan: “Movement that inspires”, details of which will be revealed on January 15.

The new logo resembles a handwritten signature and represents the company’s commitment to becoming an icon for change and innovation, says Ho Sung Song, Kia’s president and CEO.

“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes,” he said.

Kia lights up the sky with pyrodrones to unveil the new logo. #Kia #MovementThatInspires #NewKia #Movement #Inspiration #KiaLive #KiaComingSoon


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