Prints live on, as Lambo posters prove

30 December 2021 - 10:30
Everyone loves a Lamborghini Countach.
Everyone loves a Lamborghini Countach.
Image: Newspress USA

Instead of splurging on a non-fungible token (NFT) this season, may we suggest a more tangible, affordable artistic investment?

A Lamborghini poster on the childhood bedroom wall might be a car enthusiast’s cliché — but probably you’re lying if you deny having had one. For me, it was a vivid yellow Diablo, matching an identical model car on the shelf, displayed with its scissor doors permanently up (obviously).

Now the Italian automaker wants to inspire the next generation of fans, with a contemporary collection of posters centred around the
Lamborghini Countach LPI 800-4. The fifth and final piece in the collection was revealed recently

The five posters each bear the signature of artists and illustrators specialising in 3D and digital works and can be purchased from the Lamborghini store at 36 or R638.78 — not a hefty charge to have an icon immortalised. And quite a bargain if your budget doesn’t extend to the real deal, for now.

“The contributing designers, from around the world, each bring a particular dimension and interpretation of the Countach LPI 800-4,” the company said. “The love for the Countach’s timeless lines reinterpreted in this poster collection emphasises how image alone can stimulate creativity.”

Let’s take a look at the line-up then. We’ll borrow the blurbs Lamborghini provided verbatim, because I’d be foolish to pretend to be a connoisseur of visual juxtaposition and that sort.

What I will say though, is I’m tempted to add all of them to my online cart. The posters even come packaged in a slick-looking Lamborghini canister.

Omar Aqil, a Pakistani 3D illustrator and CGI artist, places the Countach in the centre of the incredible technological evolution of the last 50 years.

A cool addition to any bachelor or bachelorette pad.
A cool addition to any bachelor or bachelorette pad.
Image: Newspress USA

Yegor Zhuldybin, a young Russian creator specialising in surreal digital collages, explores the integration of the new Countach into today’s world, balancing between the modern incarnation of the iconic model and the celebration of Lamborghini’s history.

The zebra-inspired sky adds a psychedelic feel to this cityscape arrangement.
The zebra-inspired sky adds a psychedelic feel to this cityscape arrangement.
Image: Newspress USA

Shy.Studio, an independent motion graphics studio specialising in 3D animations and still life, is inspired by the influence of the vintage 1980s posters, reproducing the legendary Countach design in a modern setting mixed with abstract, tactile elements and objects that seem to come from another world.

A Countach floating through the cosmos.
A Countach floating through the cosmos.
Image: Newspress USA

Andreas Wannerstedt, a Swedish artist known for his 3D works featuring hypnotic looped animations, proposes a reinterpretation that stages the encounter between nature and the most advanced human technology: the delicate shades of an imaginary sunset meet the clean lines of the Countach LPI 800-4.

A Countach reflecting calmly in the afternoon quietness.
A Countach reflecting calmly in the afternoon quietness.
Image: Newspress USA

LRNZ (Lorenzo Ceccotti): graphic designer, motion graphics creator, animator and illustrator, highlights the extraordinary graphic qualities of the new Countach, focusing on extreme minimalism and hi-tech vibrations.

This would make a great t-shirt print.
This would make a great t-shirt print.
Image: Newspress USA


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