"Now I’ve reached my goal and pushed even higher by re-imagining and creating my own vision of an AMG model. But I didn't touch the engine, because AMG really does make the best engines. The story of the founders of AMG truly inspires me and it is energising to collaborate with like-minded people who also seek continuous improvement," he says.
According to Mercedes all the activities surrounding this one-of-a-kind vehicle will benefit will.i.am’s i.am/Angel Foundation to give students from disadvantaged communities access to STEAM (science, technology, engineering, arts and math) education to be equipped with the skills required for future-focused jobs.
A six-part documentary series titled "Drive" details the build process of this extraordinary automotive creation and will premiere at the 2022 Cannes Film Festival later this month.
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Mercedes-AMG and Will.i.am join forces for a one-off car
Mercedes-AMG and US musician, tech entrepreneur and philanthropist Will.i.am have collaborated to produce an intriguing one-off sports car. Based on the AMG GT four-door coupé, the "WILL.I.AMG" is influenced by design elements of the firm's G-Class and SLS Gullwing. It also has a pair of rear-opening coach doors and a redesigned Mercedes star logo that incorporates a bear-like face — a mascot the musician named "Bear Witness".
"I grew up in a ghetto. I grew up with hip-hop. I watched hip-hop artists rap about Mercedes so it was always a dream to own one. For a lot of inner-city children, owning a Mercedes is a symbol of progress and advancing out of struggle.
"Now I’ve reached my goal and pushed even higher by re-imagining and creating my own vision of an AMG model. But I didn't touch the engine, because AMG really does make the best engines. The story of the founders of AMG truly inspires me and it is energising to collaborate with like-minded people who also seek continuous improvement," he says.
According to Mercedes all the activities surrounding this one-of-a-kind vehicle will benefit will.i.am’s i.am/Angel Foundation to give students from disadvantaged communities access to STEAM (science, technology, engineering, arts and math) education to be equipped with the skills required for future-focused jobs.
A six-part documentary series titled "Drive" details the build process of this extraordinary automotive creation and will premiere at the 2022 Cannes Film Festival later this month.
TimesLIVE
Support independent journalism by subscribing to the Sunday Times. Just R20 for the first month.
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