Peugeot plans to expand its Landtrek bakkie range in SA with the aim of capturing a 10% share of SA’s bakkie segment by 2025.
The Landtrek was launched here in November in two double cab models with initial sales projections of about 100-150 units per month, making it a niche player in a market dominated by pickups like the Toyota Hilux, Ford Ranger and Isuzu D-Max.
It has not reached even those modest projections so far, but this is a factor of supply rather than demand, says Leslie Ramsoomar, MD of Stellantis SA. Like many vehicles the imported Landtrek has been affected by the global automotive components shortage caused by Covid-19 and the war in Ukraine.
“We are happy with the performance of the Landtrek so far and we sell every one we get,” says Ramsoomar, who heads the local Stellantis operation formed from the global merger of brands including Peugeot, Citroën, Fiat, Alfa Romeo, Jeep and Opel.
Stellantis believes the Landtrek will be key in helping Peugeot increase its SA automotive market share from 0.5% to 3% by 2025. The bakkie is jointly developed with Changan Automobile and is imported from China in two double cab 1.9l turbo diesel versions: the Allure 4x2 for R599,900 and the 4Action 4x4 for R689,900. They are covered by a five-year/100,000km warranty and service plan.
Peugeot is looking to bolster the local Landtrek range with single-cab versions and possibly additional engines. Overseas the one tonner is also available with a 2.4l petrol engine and a 2.5l turbo diesel.