Polestar plans to enter seven new markets in 2025

Polestar intends to launch in seven markets next year, the Swedish electric vehicle (EV) maker said on Monday, as it looks to attract new customers.

Polestar, which is majority owned by China's Geely, has been grappling like rival EV makers with weakening demand for its vehicles owing to factors such as high interest rates, prompting consumers to pivot to cheaper hybrid cars.
Polestar, which is majority owned by China's Geely, has been grappling like rival EV makers with weakening demand for its vehicles owing to factors such as high interest rates, prompting consumers to pivot to cheaper hybrid cars. (Supplied)

Polestar intends to launch in seven markets next year, the Swedish electric vehicle (EV) maker said on Monday, as it looks to attract new customers.

The company will enter France, Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil in 2025.

Why it's important

Deliveries slumped 40% in the first quarter and expanding into new markets could provide Polestar with strong sales to negotiate better deals with suppliers.

Enthusiasm for EVs has cooled around the world, leading to ballooning losses at many companies. Polestar delayed its first-quarter results for the second time last month and expects to report earnings by the end of June.

Context

Demand for EVs has been growing at a slower than expected rate, affected by high interest rates, anxiety over driving range on a charge and slow expansion of public fast-charging networks.

By the numbers

The company expects a ramp-up in deliveries of its Polestar 3 and Polestar 4 SUVs to contribute to revenue later this year. Polestar aims to deliver 155,000-165,000 cars in 2025, compared with 54,600 in 2023.

Market reaction

US-listed shares of the Swedish EV maker rose about 7% to 72 cents in trading before the bell. They have slumped nearly 70% this year, through last close.


Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Comment icon