Responding to TimesLIVE questions via email, Beagle Watch customer relations manager Anne Wood said that the company "cannot be racist" because their "client base is as diverse as can be."
"Our corporate culture and values demand that our priority should always be the protection of our clients irrespective of race, religion or gender."
The intention, explained Wood, was "simply to assist the public in understanding characteristics that assist the police in the apprehension and successful prosecution of criminal cases."
"We regret that this illustration offended some South Africans because it was never the intention," added Wood.
Sibiya welcomes the conversation that her Facebook post initiated.
"It is important to call out companies that behave in a manner that is racially offensive."
Beagle Watch has since removed the image from its online platforms.