Be careful: when you buy online you’re on very shaky legal ground

18 November 2019 - 09:00
Direct marketing involves approaching a specific person through various direct channels, including SMS, e-mail and a face-to-face encounter initiated by the company,
Direct marketing involves approaching a specific person through various direct channels, including SMS, e-mail and a face-to-face encounter initiated by the company,
Image: 123RF/Nonwarit Pruetisirirot

Does an advert that pops up on one’s Instagram profile constitute direct marketing?

Well, the law hasn’t yet decided the nature of ads on social media, and this has serious implications for consumers.

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