Consumer Live

Thou shalt not mislead customers. Even a bit

That should be the first rule of marketing. And how about this for a radical idea: the label, advert or notice should be run past 10 employees to check for possible lack of clarity or transparency before giving it the go-a

Wendy Knowler

Wendy Knowler

Consumer journalist

As economists in recent weeks have begun marking down their estimates of economic growth and marking up estimates of inflation in the face of dramatic economic policy shifts under President Donald Trump, it has sparked debate about whether a form of stagflation could be unfolding again.
As economists in recent weeks have begun marking down their estimates of economic growth and marking up estimates of inflation in the face of dramatic economic policy shifts under President Donald Trump, it has sparked debate about whether a form of stagflation could be unfolding again. (123RF/GUI YONGNIAN/ File photo )

That should be the first rule of marketing.

And how about this for a radical idea: the label, advert or notice should be run past 10 employees to check for possible lack of clarity or transparency before giving it the go-ahead.

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