Thou shalt not mislead customers. Even a bit

09 December 2019 - 09:00
Retailers have been warned not to mislead customers in their marketing campaigns.
Retailers have been warned not to mislead customers in their marketing campaigns.
Image: 123RF/ GUI YONGNIAN

That should be the first rule of marketing.

And how about this for a radical idea: the label, advert or notice should be run past 10 employees to check for possible lack of clarity or transparency before giving it the go-ahead.

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