In the much-anticipated sequel to the company’s provocative PS5 logo exhibition in January, and preceding what critics and industry analysts expect to be a dramatic reveal of the console’s port configuration and network settings as interpreted by the Moscow Ballet, Sony has introduced the splash video of its new PlayStation Studios brand.
Subtly complementing the PS5 logo with its post-metaphoric use of negative space and an almost decadent, even nihilistic sans-serif font, this is the video that will play at the start of games developed by Sony Interactive Entertainment’s first-party studios for exclusive launch of PS5 – a “precarious prospect” for the design team, Guy Imadeup tells NAG, but one that has accomplished its objective.
