Cell C rapped over knuckles for failing to remove claim on ads

Cell C’s failure to remove advertising materials which display an unqualified reference‚ saw the company receive a stern warning from the Advertising Standards Authority of South Africa (ASASA) this week.On April 14‚ the ASA Directorate ruled in favour of Vodacom which complained that the ‘Widest Network Coverage’ reference used by the respondent (Cell C) was “misleading and in breach of Clause 4.