The reality is‚ he said‚ that some packaging is doomed to end up in landfill purely due to product design.
“At one plant alone we recycle three million PET bottles a day but not all plastic bags are recyclable. But it is in our hands. Brands will only pay attention if consumers drive it – products need to be designed for recycling.” He said one of the challenges around plastic was the low price of oil‚ which meant that making packaging is cheaper than recycling it.
“We can scoop it up and then what?” said Wadhwani. “Do we dump it into landfills? And then what? Do we dump it back into the ocean? This is not the circular economy we had in mind.”
In July China informed the World Trade Organisation that from the end of the year it would no longer accept other countries’ plastic‚ paper and textile waste. China imported 7.3 million tons of waste plastics last year.
“China’s ban is a game changer. Big industry now has to dump their waste in other places. We need to be alerted to the possibility of waste being dumped in Africa‚” said Wadhwani.
Currently there is draft legislation on a pricing strategy that includes product bans and taxes.
“It seems as if there is now recognition that it is not plastics that is the problem‚ it is consumer behaviour that needs to change. And soon we will pay in the form of taxes or extra cost on our products‚” he said.