Data may be cheaper but it still ‘expires’. Why?

12 March 2020 - 09:00
From next month, Vodacom will cut the price of its 1GB monthly data bundle by 34%.
From next month, Vodacom will cut the price of its 1GB monthly data bundle by 34%.
Image: REUTERS/SIPHIWE SIBEKO

Vodacom’s announcement that it is to drop monthly data prices has revived calls for an end to the much-maligned practice of data expiry.

But, the company points out that data is not like potatoes, it’s about ‘pipes’, and keeping costs low for poor users.

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