WhatsApp rolls out disappearing photos, videos to take on Snapchat

09 August 2021 - 09:05 By Akanksha Rana
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The company said users may want to send a View Once photo of some new clothes you’re trying on at a store, a quick reaction to a moment in time, or something sensitive like a Wi-Fi password.
The company said users may want to send a View Once photo of some new clothes you’re trying on at a store, a quick reaction to a moment in time, or something sensitive like a Wi-Fi password.
Image: Facebook

Users of Facebook Inc's WhatsApp can now send disappearing photos and videos on its platform, as it looks to better compete with Snap Inc's photo messaging app Snapchat.

The feature, called View Once, will let photos and videos disappear from the chat after they have been seen, Facebook said in a blog post, adding that once the media content has been viewed, the message will be shown as “opened”.

Snapchat, known for its Stories feature that lets users post updates that disappear after 24 hours, has grown in popularity last year as pandemic-induced curbs kept users at home. The company has also been adding new features on its messaging app to attract more users.

Reuters


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