Think big about small print

The smaller the print, the more important it is that you read it. I've been telling consumers that for years, and now that so many of us are doing transactions online, I must add: "Seek out the terms and conditions link and make that your first click."Minimising the chances of consumers reading the not-so-appealing terms and conditions - either in hard copy contract form or online - has become something of an art form for most companies.