Why men pay a beauty premium

10 July 2015 - 02:03 By ©The Daily Telegraph


Beautiful women get away with more, according to a scientific study that looked at how men responded to financial offers linked to a range of female faces. Chinese psychologists found that men were more likely to accept an unfair offer if it came from a beautiful woman, according to the paper, published in Frontiers of Neuroscience.It adds to growing evidence of a "beauty premium", suggesting better-looking people are frequently rated higher in factors such as intelligence and potential for success.The study took the form of a computer game in which young men were made an offer to split a sum of money with various women.The subjects had a tendency to accept less advantageous offers from pretty women even if they were told they had no chance of securing a date.

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