Mercedes in the Twitter lane

Getting people's attention is difficult nowadays, especially if you're a brand. Consumers are savvy and picky and if you don't tickle their fancy immediately - well, you only get one chance to make a first impression. So how do brands make enough noise to get consumers not only to notice them but also engage with them? Car maker Mercedes-Benz seems to have found a nifty answer; next week they will be shooting personalised adverts.